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How will tesla be positioned

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Tesla Inc. (FRANK T. ROTHAERMEL case study M../@ashleylobo98/a-case-study-on-tesla-the-worlds-most-exciting-automobile-company-535fe9dafd30

https://www.linkedin.com/pulse/self-driving-cars-when-rubber-hits-road-philippe-ozanian

1) How will the e-vehicle industry structure compare to the current auto industry? The largest share in the current auto industry is about 10%.

2) Does Tesla have unique capabilities that allow greater earnings per vehicle? Currently, the best car companies make about 8% per vehicle. Will Tesla make more? Could they make as much as Kodak or Coke in their prime? 20%

3) How will Tesla be positioned? Cost Leader (e.g. Kia or Toyota), Performance leader (e.g. BMW), Specialty (e.g. Bentley), all?

4) Does the acquisition of Solar City provide value to the combined firm? Does their automated driving?

5) How will incumbent auto firms (those now making internal combustion engines) respond to e-vehicles? This could influence your expectation of their market share?

6) What society changes might influence the e-vehicle market and Tesla? Climate regulation? Uber or Lyft going all electric?

Reference no: EM132803828

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