User Account

All Pages

How will rebranding the team merchandise draw in more fans

Assignment Help Marketing Management
Reference no: EM132846601 , Length: Word count:- 1000

The purpose of this assignment is to design and pitch a plan for rebranding a team's merchandise to league officials.

  • A sport team's merchandising is a critical factor in its ongoing revenue generation, and proper licensing ensures that sports organizations are able to protect their income-generating potential through the sale of their branded products. Not only are professional and often collegiate team names, logos, and league trademarks licensed, but even athletes' names and likenesses can be licensed by player associations. Licensing agreements direct the vendor in the merchandising process, specifying quality standards, timeframe of production, projected profits, and royalties to be paid to the team, athlete, or league.
  • For this assignment, focus on the sports team New York Yankees and rebrand the team's merchandise with the goal of increasing sales. Refer to the demographic data of your selected team's fans to inform your rebranding plan.
  • When making your plan, consider the role licensing will play in brand recognition and your marketing strategies. The project will have two parts, a written report detailing your plan for the rebranding program and a PowerPoint presentation with accompanying pitch explaining the rebranding plan to league and team officials.

Rebranding Plan Paper

Compose a 750-1,000-word paper outlining your approach to this team's rebranding initiative. Include the following points in your paper:

Question 1: Explain why you are rebranding the team's merchandise.

Question 2: Using data such as fan demographics, sales, and information related to brand recognition, justify the necessity for rebranding. How will rebranding the team's merchandise draw in more fans, increase sales, and make the brand more recognizable?

Question 3: Describe what the rebrand will look like: Will it entail a change in team colors? Logo? Mascot? How will this contribute to the overall goals and image of the team? What merchandise will this affect? Will any new merchandise be rolling out to promote this rebranding?

Question 4: Provide details about the specific steps you will undertake to rebrand, license, and market this merchandise. Focus on finding innovative ways to use technology and social media in the rebranding process.

Question 5: Provide cost and revenue projections for the plan.

Question 6: Explain the metrics you will use to evaluate the success of the merchandise rebranding.

Reference no: EM132846601

Questions Cloud

Prepare personal income tax returns using a tax software : prepare personal income tax returns using a tax software as part of the evaluation components for this course. The case study covers all the rules learned
Find the probability of drawing an ace and a queen : Find the probability of drawing an ace and a queen in either order. (Enter your answer as a fraction.)
Do agree with barrett position that design of the customer : Do agree with Barrett's position that design of the customer experience can be the basis of a competitive advantage that is distinct from operational
How many voters should be sampled for confidence interval : How many voters should be sampled for a 99% confidence interval? Round up to the nearest whole number.
How will rebranding the team merchandise draw in more fans : Why you are rebranding the team merchandise? How will rebranding the team's merchandise draw in more fans, increase sales, and make the brand more recognizable?
Calculate value under net present value : If a purchase has a salvage value at the end how do you calculate its value under Net Present Value (NPV)?
Determine Xs Non-eligible RDTOH balance : X did not declare dividends in the previous or current year. Determine X's Non-eligible RDTOH balance at the end of the current year
Evaluate the company current financial plan : Evaluate the company's current financial plan,including charts and/or graphs showing financial data from the struggling company and make recommendations.
Explain how Thomas Co should measure the fair value : Thomas Co holds an asset that is traded in three different markets: explain how Thomas Co should measure the fair value of the asset it holds

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd