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Assignment:
Keller Williams Realty
1. Product Strategy- Should consider the product's advantages and how they will be leveraged. Product decisions should include: Brand name, scope of product line, key benefits and functions, quality, packaging.
2. Distribution Strategy- Include distribution channels, such as direct, retail, distributors and intermediates; locations; logistics, including transportation, warehousing and order fulfillment.
3. Promotion Strategy- How will you promote this product to the various market segments: Advertising, including how much and which media; Public relations; Promotional programs; Consider: What will your message be? Will it be different for the different market segments?
4. Pricing Strategy- Include the following variables: List price; pricing strategy; discounts; bundling with other products (if applicable), payment terms/financing options.
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