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Problem: Product Offerings
1. How will you brand your product?2. Describe your product - features, application and then benefits from a consumer point of view.3. What gives your product unique business value that will benefit your target market segments?4. What is your warranty policy?5. How will post-purchase service be provided?6. How will it be packaged? Will the package be a differentiator?
Identify a marketing opportunity for an organisation you are familiar with. The organisation has asked you to determine the probable return
Discuss the various methods/approaches to segmentation that IKEA could use. Give examples and identify with examples the different bases that IKEA can use for segmentation.
Explain the key characteristics of the scientific method and show why these are important to managers with research. How is the situation analysis different.
Write up your own code of ethics for your own behavior in life. Use the example in the slides in chapter 2 as an example of how I want it formatted. For your targets (customers, company, etc.), I want you to use your friends, your family, your co-..
Describe how marketers can use Pinterest to enhance their marketing communications. Now does Pinterest act as a customer relationship management tool
How might you use storytelling to "inject love" into the sales process and build relationships with buyers? Specifically, which buyer needs and communication
did you find this exercise "enlightening"; was it worthwhile to you .. why or why not? Is it something worthy of doing in a graduate level class?
At what stage of the lifecycle is In and Out currently in? Please Explain Founded in 1948, In-N-Out was a small but very successful fast-food chain
Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success.
This article lists all the defining characteristics of a high-performing marketing organizations. For each of them, please use your own words to explain, and also provide an appropriate example. When choosing examples, you can elaborate on example..
Give an example of a brand extension or a cobranded product. Discuss the possible advantages and disadvantages it could have on the parent brand(s).
Many consumers today seem to be obsessed with monitoring their emotions. They post about their feelings, track their sleep patterns, and fret about how often.
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