How will noreen use the you attitude in the letter

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Reference no: EM133359479

Case Study: Now that the letter has gone to the service station owners/ operators informing them of the upcoming promotion (see the case in Chapter 4), Noreen's manager at Petro-Go has asked her to send an informative promotional letter to all existing Canadian "Go Points" customers.

The promotion details are as follows:

Canadian cardholders will now receive double points when they purchase more than $30 of gasoline in one visit (regular points up to $30 then double points over $30).

There is a new reward redemption available-Petro-Go gift certificates ($20 certificate for a 250-point redemption).

A gift of a 6-liter container of windshield washer fluid is available when accumulated points reach each 1000-point interval.

Questions: Questions to consider before starting the task

Is the direct or indirect approach best for this message? Why?
How will Noreen use the "you" attitude in the letter?
Why is it so important that Noreen's letter uses bias-free language?
How will this letter differ in tone from the one sent to the employees?
What considerations will Noreen think of when developing the paragraphs of the letter?

Reference no: EM133359479

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