Reference no: EM133701193

Homework: Venture Challenge & SWOT Analysis

The Venture Challenge is the culmination of the project throughout the semester. Through the completion of the following sections of the Business Plan

1) Ethics Policy
2) External Environmental Analysis
3) Company Description
4) Operational Plan
5) Marketing Plan

You have researched and made decisions about the type of business you would like to start. Now you need to sell it to potential investors! (Think Shark Tank!) To do so, you need to create a MS PowerPoint with your answers to the items in Step 1 below.

Remember, you are not an expert in your chosen industry so your answers should use external academic sources to support your decisions and statements. You should have this info already from your business plan sections. Include a separate slide for a list of 3-4 references used. Expectations describing what a ‘professional business PowerPoint' should contain on the slide and notes sections can be found in the Business PPT Instructions.

Sharks will rate you on:

I. The Corporate Social Responsibility Plan (CSR) you developed (including the view picked) which should also include your steps for implementing a CSR policy.

II. Your company's code of ethics.

III. Pitch your business using research (grounded) based on the External Environmental Analysis you performed. Identifies one or more problem (purpose/need the business is solving) based on the external environment analysis.

IV. Describe your mission statement, ownership type (Sole Proprietor, Partnership, Corporation) including any specializations of Partnerships & Corporations.

V. Identify the investors (owners)

1. Names
2. Percentage of ownership (% and whether money or stock was provided/purchased)
3. The job/role they will have in the company.

VI. Indicate an organizational chart (picture) that makes sense for the business/industry. Justify the chosen structure with research supporting your chosen

1. departmentalization (business function, customer, geographic or product)
2. span of management control
3. functional structure (line, line & staff, matrix).

VII. A summary of your operational plan including

1. How you will manufacture your product and/or provide your service (describe the process)
2. How you will deliver the product/service
3. How you will manage quality
4. How you will manage inventory
5. Your personnel need.

VIII. Describe your Marketing Plan, including:

1. Your target audience (market) & how you are meeting their needs.
2. The segmentation variables chosen & information about the variables you've selected.
3. The Marketing Mix (product, price, promotion and place).

IX. Presentations must meet the criteria outlined for PowerPoint submissions in the class homework.