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Discussion Post
A business may have a great new product, but if the financials aren't secured with investors, then the business may struggle with its development.
In the NeoMed Technologies case study that is available in the Wk 6 Learning Activities folder and in "Part 6: Cases" of your course textbook, Marc is the president and founder of this well-developed organization. The management team faces several challenges with business development, specifically with finances.
After reviewing the provided case history, consider the next steps the management team needs to take to secure NeoMed Technologies' future and respond to the following questions:
1) Which possible strategic solutions would benefit the organization most?2) How will implementing these solutions affect the company? Justify your rationale.
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Submission Instructions
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Discuss the Product Life Cycle Concept and include.
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