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How will each affect the business are in

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Reference no: EM132526780 , Length: word count: 450

Provide a graduate-level response to each of the following questions:

Question 1: Read the methodology of Interbrand for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?

Question 2: Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?

Question 3: Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?

Reference no: EM132526780

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