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Assignment:
Description of the reassessment
You are required to produce a critical essay which aims to provide balanced arguments for the following question: How are/will digital technologies reshape production, marketing and consumption of products and services? Your arguments need to be supported by academic journals and you can als Approved BBS Resit Coursework Brief Template 2021/22 1 of 6 draw your ideas from the reputable business press (follow the 80:20 rule - where 80% of your cited sources are from scholarly journals and remaining 20% from practitioners focused sources/market reports/business press). It is important to use relevant examples from practice to support your argument. These again can be found in the reputable business press.
Make sure to cite the sources in the main body of your essay, and to provide a list of references at the end of the report. Pay attention to the references formatting/style and follow the Harvard referencing style.
You need to adhere to the word count limit of 2500 words + 250 words, otherwise, this will have implications on your grade as shown in the marking grid.
The essay should be clear of typographical and grammatical errors and should be logically structured, readable and interesting for the reader.
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