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Assignment:
Make a 5-year sales forecast for East End. Clearly state your assumptions.
1. If your contribution margin is 70%, make a pro-forma Income Statement showing sales, cost of goods sold and the gross margin.
2. How will this contribution margin affect the riskiness of the business?
What problem could arise if an emissions trading system allowed companies to sell carbon credits to other companies at a mutually acceptable price? Why would an open-market auction be preferable?
Which pattern of continuity would you recommend for such an advertiser? Would you place your ads in television programming that is also sponsored
reading 1when attempting to reinforce a new culture of collaboration it is important to consider that there will always
What do you need to learn about your company and products or services, your customers, your competitors, and your industry?
As you see on their business cards, on their lawn signs, and on billboards, most real estate agents insist on putting their faces on their ads while it might
Early in the chapter when discussing the point that effective advertising must take the consumer's view, the following quotation was presented.
Core values evolve over time. What do you think are the three to five core calues that best descrive U.S. Americans today?
How much would the TC increase if the order quantity must be 1,000 units? How is JIT (just-in-time) ordering methodology different from EOQ methodology?
How would you resolve this if you were the CEO. How does H&M demonstrate it is socially responsible
Choose a brand that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media.
What are some of the similarities and differences between motivational interviewing techniques used in a counseling setting and persuasive techniques used in a business sales setting
What is Experimental marketing and some examples
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