How will consumers respond to ai-enabled marketing campaigns

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Reference no: EM132846459 , Length: word count:1000

Task Description

The first assessment task requires you to read the case study titled 'Red Balloon digital marketing: How to strategically differentiate with artificial intelligence' and then answer the following four questions:

Q1. How can organizations start experimenting with AI-enabled technology?

Q2. How will consumers respond to AI-enabled marketing campaigns?

Q3. How can organizations integrate AI-enabled technology into their mobile-marketing strategies?

Q4. Can AI be used as a 'total-solution' marketing tool?

You will present your case study answers in a Word document. This Word document should be 1000 words maximum excluding the title page and reference list.

Instructions

Your Word document should contain the following:
• A single Word document (no PDF), including a title page, answers to all four questions plus a reference list, using APA referencing style, showing use in-text of at least five (5) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.

• Use size 12 font with 1.5 line-spacing in this Word document.

Skills
• Case studies demonstrate problem-solving, decision-making, and communication skills.

Attachment:- digital marketing.rar

Reference no: EM132846459

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