How will access the required information on the organization

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Reference no: EM133560103 , Length: 1 Pages

Assignment:

Submit a one page single-space proposal of what company you wish to analyze for the term project. Include a short description of the company, its markets, its products or services and how you will access the required information on the organization.

Background Scenario: You have been assigned as the general manager of a business unit that is struggling financially. You have been assigned to turn around this business. Innovation is a key part of the turnaround strategy. The course project (midterm and final) is to draft an innovation plan for this business. You have a vice president of engineering who is very qualified to handle the internal new product development efforts. You need to augment this internal engineering capability by,

  • the acquisition of new technologies
  • support of the internal process, and
  • effective commercialization.

Reference no: EM133560103

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