How widely should it be advertised and price

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Reference no: EM133344120

Question: It would be labor intensive to re-analyze your situation every time your competitor changed their prices. Is there a way to develop a formula that would help you quickly pick a price in response to the price setting behavior of your competitor? Be as systematic as possible. A general, concise solution is ideal. Document the process you used to arrive at the "formula".

The corporate leadership team inquired about the use of a "price match guarantee". This policy would mean A+ Rental Cars will match our competitor's price for a certain vehicle category if their price is lower than ours. Please comment on the viability of the this policy. Is it a good idea? Why or Why not?

If the price match policy is a good idea, how widely should it be advertised? Explain.

Reference no: EM133344120

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