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Question 1: Determine the various types of franchises and provide an example of each to further illustrate distinctions.
Question 2: Discuss the benefits likely to be sought by franchisees and franchisers as a result of their involvement in a franchise and explain how the evidence supports conclusions.
Question 3: Describe the issues or problems likely of concern for franchisees and franchisers as a result of their involvement in a franchise.
Question 4: Classify the types of retail structures that exist worldwide and explain how a retailer's positioning strategy differentiates it from its competitors-even if selling identical products-and support with scholarly resources and examples.
Question 5: Identify the three broad categories of institutions that constitute the wholesaling sector by impartially considering evidence and various perspectives.
Question 6: Demonstrate how wholesaling is being altered by electronic commerce and support claims with relevant examples from scholarly sources.
Question 7: Summarize the power and coordination issues facing retailers and their suppliers, as well as how suppliers respond to retailers' use of power to influence channel behavior.
Locate, review, and share a critique of a survey, or a few questions and/or items on a survey, that assess one of three important areas of marketing research
Marketing Strategy
For this assignment you will write a social media marketing plan of a company that you choose.Company will be Target. In the plan choose how Twitter and many other social media tools are being used by the Company
Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
The textbook claims that, according to Levinas, "justice is where ethics becomes both practical and impossible." What does that mean? What is the relationship between ethics and justice? What does it mean for justice to be impossible?
What are some specific software tools that you would recommend to measure KPIs? What is your rationale behind those recommendations?
Imagine that you are responsible for managing a brand and your boss says that you must increase sales of it over the next three years.
Tell us some activities you would suggest for a manager who is going to work at a company location in another country.
about customer segmentation
Explain Entrepreneurial Policy and The Essence of Pragmatism and Explain how entrepreneurial policy makers can incorporate pragmatic practices into their public policy research.
Explain the role that customer service may have played in the past success of the store using the following terms: brand parity, brand equity, product positioning, perceptual mapping, and product differentiation.
Describe the major opportunities and challenges retailers and wholesalers can expect to encounter in the coming year
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