Reference no: EM131427435
Assignment: LASA: Principles of Persuasion
An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.
You should create a PowerPoint presentation.
In the first 4 to 6 slides of your presentation you will need to:
Summarize at least two previous research studies on persuasion.
How were the principles of persuasion studied?
Was the research valid? Why or why not?
What was learned through these studies that can be applied to the creation of the above PSA?
In your next 6 to 10 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.
In this presentation you will need to:
Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.
Use at least two primary principles of persuasion within this presentation.
In the final slide outline which two or more principles were used and why they were a good fit for this PSA.
Your total presentation should be a minimum of 10 to 16 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.
For this assignment, please use your text book along with additional resources from the Argosy Library.
Suggested additional resources:
Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.
Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.
Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.
Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.
|
Give the probability distribution of x
: Is X a random variable? Explain your answer.- Give the probability distribution of X.- Explain how you would calculate the mean of X, then calculate it.
|
|
Summarize the issue of case and explain the employment law
: Summarize the issue of the case, and then explain the employment law that was violated.Evaluate the type of impact the violation had on the organization then determine two (2) ways the organization could mitigate the issue. Justify your response.
|
|
Keep the version of ios
: Why do you think it's important to keep the version of IOS on your equipment up to date? How do you think you'll manage this important activity when your get on the job? Talk about your organizational skills and how you've managed something in the..
|
|
Problem regarding the it policy and strategy
: Please read the following chapters that describe how information can be used strategically, which is the topic for this week's paper:
|
|
How were the principles of persuasion studied
: How were the principles of persuasion studied? Was the research valid? Why or why not? What was learned through these studies that can be applied to the creation of the above PSA?
|
|
Problem regarding the it policy and strategy
: Please read the article Value Disciplines that explains how companies create value for their customers. After reading the article, identify a company that is focused on either:
|
|
Reduces the chance of bias in a performance evaluation
: Since you are new as a Human Resource Manager, and the Claims Supervisor is a new position, you need to have a plan for a performance management system of the position. You are aware, from the job description, that it will require performance meas..
|
|
Compute the present value of the bond’s remaining cash flows
: Compute the present value of the bond's remaining cash flows as of December 31, 2012, using the effective rate at the time the bonds were issued. Explain the relationship between the balance sheet value of the liability and the present value of th..
|
|
Critical fundamental skills from the it professions
: Resources: "Presentation Fundamentals" with Tatiana Kolovou on Lynda.com, Instructions for Completing a Video Technology managers look for three critical fundamental skills from the IT professions hired today:
|