How were the principles of persuasion studied

Assignment Help Other Subject
Reference no: EM131114199

Principles of Persuasion

An environmental organization would like to film a pro-recycling public service announcement (PSA) and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.

You should create a PowerPoint presentation.

In the first 4 slides of your presentation you will need to:

Summarize at least two previous research studies on persuasion.

How were the principles of persuasion studied?

Was the research valid? Why or why not?

What was learned through these studies that can be applied to the creation of the above PSA?

In your next 6 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.

In this presentation you will need to:
Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.

Use at least two primary principles of persuasion within this presentation.

In the final slide outline which two or more principles were used and why they were a good fit for this PSA.
Your total presentation should be a minimum of 10 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.

For this assignment, please use your text book along with additional resources from the Argosy Library.
Suggested additional resources:

Wood, W. (2000). Attitude change: Persuasion and social influence.Annual Review of Psychology, 51, 539-570.

Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.

Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.

Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.

Reference no: EM131114199

Questions Cloud

Critique the reasons why an individual joins a street gang : How we define gangs and understand their role in crime is woefully misunderstood. Critique the reasons why an individual joins a street gang. Summarize the history of the American Street gang.
Subscribing to the credit agency : To identify the remaining 7 percent, she is considering subscribing to a credit agency. The initial charge for this service is 540, with an additional charge of 6 per individual report. What is the amount of the net savings from subscribing to the..
Find the other resistor values needed : find the other resistor values needed, and calculate the maximum analog output voltage, the minimum analog output voltage, and the smallest detectable analog output voltage if Vref = -15 V.
Describe your vision of a model economic system : Describe your vision of a model economic system - is it capitalist, socialist, or somewhere in between? In your answer be sure to compare and contrast the two major economic systems (capitalism and socialism).
How were the principles of persuasion studied : How were the principles of persuasion studied? Was the research valid? Why or why not? What was learned through these studies that can be applied to the creation of the above PSA?
Display the number of hours minutes and seconds : Check to see that the six outputs (Y0 through Y5) display the number of hours, minutes, and seconds.
Difference in interest costs : Riley Co. is considering a short-term or long-term financing plan for $4,000,000 in assets. They expect the following 1 year rates over the next 3 years: 6.5%, 7.75%, and 9%. Their long-term interest rate will be 7.5% for the 3 years. Assuming the..
Prefrontal cortex is not complete : David Walsh indicates that the brain wiring of the prefrontal cortex is not complete
Pays off the accrued interest : Then, Kuznets projects paying 9 percent interest in the second year. Assuming Kuznets pays off the accrued interest at the end of each year, which of the following statements is true?

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd