How were the principles of persuasion studied

Reference no: EM131102790

An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.

Create a PowerPoint presentation.

In the first 4 to 6 slides of your presentation you will need to:

Summarize at least two previous research studies on persuasion.

How were the principles of persuasion studied?

Was the research valid? Why or why not?

What was learned through these studies that can be applied to the creation of the above PSA?

In your next 6 to 10 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.

In this presentation you will need to:

Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.

Use at least two primary principles of persuasion within this presentation.

In the final slide outline which two or more principles were used and why they were a good fit for this PSA.

Your total presentation should be a minimum of 10 to 16 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.

For this assignment, please use your text book along with additional resources from the Argosy Library.

Suggested additional resources:

Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.

Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.

Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.

Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.

Reference no: EM131102790

Questions Cloud

Identify at least three other organizations that influence : Describe the process by which a topic is selected or identified as appropriate for study by theFinancial Accounting Standards Board (FASB).

Coniwingo plant on the susquehanna river : Turbines at the Coniwingo plant on the Susquehanna River each develop 54,000 hp at 82 RPM under a head of 89 feet. What is the turbine type? Estimate the flow rate of each turbine.

State appropriate null and alternative hypotheses : State appropriate null and alternative hypotheses. Since we believe a priori that water pollution should increase (rather than decrease) the rate of birth defects, use a one-sided alternative hypothesis

Public utility companies usually have capital structures : Why do public utility companies usually have capital structures that are different from those of retail firms?

How were the principles of persuasion studied : Summarize at least two previous research studies on persuasion. How were the principles of persuasion studied? Was the research valid? Why or why not?

Compare and contrast chinese and japanese responses : Compare and Contrast Chinese and Japanese responses to European dominance. How was each dominated by the West? How did each respond to the challenge presented by the West?

Financial reporting pressures : During this meeting, did Mr. Sullivan say anything about whether you would be asked to make entries like this in the future?

Discuss specific limitations of federal court jurisdiction : Discuss the specific limitations of federal court jurisdiction. State whether you think such limitations reflect the interest of the founding fathers to reserve most of the judicial authority to the states.

Describe the trade-offs between audio quality : Describe the trade-offs between audio quality versus transmission rate or file size for MP3 digital audio data format. Please you can include references where necessary.

User Account

All Pages