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How well is grolsch international strategy working

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Reference no: EM133153256

Based on Grolsch - Growing Globally

How well is Grolsch's international strategy working?

What advice would you give Grolsch to improve their process for evaluating which markets to enter?

How would you structure the new company (Grolsch + SABMiller) to improve the likelihood of success? (Think of the option for international firm configuration) Why?

Reference no: EM133153256

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