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1. Pick one of the special applications of branding and choose a representative brand within that category. How well do the five guidelines for that category apply? Can you think of others not listed?
2. What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?
3. Consider the trade-offs involved with achieving marketing balance. Can you identify a company that has excelled in achieving balance on various trade-offs?
Assume the US exports 1,000 computers at a price of $3,000 each and imports 150 UK autos at a price of 10,000 pounds each. Assume that the dollar/pound exchange rate is $2 per pound. Assume that the price elasticity of demand for US exports equals 0...
What is a capital budgeting technique that generates a decision rule and associated metric for choosing projects, based on the total discounted value of their cash flows?
It takes Cookie Cutter Modular Homes, Inc., about six days to receive and deposit checks from customers. Cookie Cutter’s management is considering a lockbox system to reduce the firm’s collection times. What is the reduction in outstanding cash balan..
A 3-year, $1000-face value bond promises to make annual interest payments of $84 at the end of each year. At the end, the principal of $1000 will also be repaid. If investments of similar riskiness yield 7.4%, what is the maximum you would pay for th..
Last year, Julie Johnson bought one share of common stock for $950. During the year,Julie received $47.50 dividend. Earlier today, she sold the stock fo $988. (a)what rate of return did Julie earn on her investment? (b) what were the (1) dividend yie..
Bond J has a coupon rate of 6 percent and Bond K has a coupon rate of 12 percent. Both bonds have 15 years to maturity, make semiannual payments, and have a YTM of 9 percent. If interest rates suddenly rise by 2 percent, what is the percentage price ..
Ford Motors expects a new hybrid-engine project to produce incremental cash flows of $74 each year and expects these to grow at a rate of 0.05 each year. The upfront project costs are $559 and Ford's weighted average cost of capital is 0.07. If the i..
Suppose you purchase eight call contracts on Macron Technology stock. The strike price is $60, and the premium is $3.00. If at expiration, the stock is selling for $64 per share, what are your call options worth? What is your net profit?
The 2008 balance sheet of Maria's Tennis Shop, Inc., showed $2.7 million in long-term debt, $770,000 in the common stock account, and $5.95 million in the additional paid-in surplus account. If the firm's net capital spending for 2009 was $760,000, a..
On 1/1/2015, Starburst Company issued 10-year bonds with a face value of $500,000 at 102. The bonds carry a stated interest rate of 7%, with interest payable semi-annually on January 1 and July 1. Starburst uses the straight-line method of amortizing..
Provide an example scenario with rationale of an area in your personal life in which you would like to apply, or have already applied, time value of money concepts. What might you do differently to effect a more financially sound future
Suppose you deposit $ 2,000 today and your account will accumulate to $ 4,000 in 10 years. What is the nominal annual rate of interest, given semiannual compounding? HKL Co. plans a new project that will generate $ 170,000 of continuous cash flow eac..
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