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1. Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best?
2. Try to think of additional examples of brands that adopted either a back-to-basics or a reinvention revitalization strategy. How well did the strategies work?
3. Choose a brand that has recently experienced a marketing crisis. How would you evaluate the marketers' response? What did they do well? What did they not do well?
suppose the real risk-free rate is 2.50 and the future rate of inflation is expected to be constant at 4.10. what rate
1. Suppose, as part of an active monetary policy, the Federal Reserve sells government and other securities from its existing portfolio holdings to the banking and financial sectors and the non-bank public. Suppose also that the banking sector is f..
1 as the relative expected return on dollar assets increases foreigners will want to hold more assets and less
Write down two elements of financial planning process?( it is cash planning and profit planning) Why is cash planning as very important as profit planning?
At the time the loan was received, the exchange rate was 75 U.S. cents to the Canadian dollar. By the end of the month, it has unexpectedly dropped to 70 cents. Has your company made a gain or loss as a result, and by how much?
Assuming you could earn 10%annually, which alternative would you choose? If you earn 11% annually would still choose the same alternative?
In excel, calculate interest rate for each bond. In excel, sketch the yield curve for this series of bonds.
Describe the health care organization's service strategy
Calculation of After-Tax Cost of Debt and Calculate RC's WACC and Calculate RC's cost of preferred stock
equity swap- explain how an equity swap could allow marathon insurance company to capitalize on expectations of a
What is the importance of pay structure and administration satisfaction in workplace?
The machine was purchased 4 years ago for Rs.15 lacs and has been depreciated at 25% p.a. as per the WDV method. The machine has a remaining life of 5 years, after which its salvage value is expected to be Rs.0.80 lacs. Its present salvage value is R..
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