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How was integration important to the campaign

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Reference no: EM13908874

Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:

• What marketing concepts and tools did the campaign utilize?
• What marketing concepts and tools were overlooked or not used?
• How was integration important to the campaign?
• What do you think makes the campaign successful or unsuccessful?
• What recommendations would you make to improve this marketing campaign?
• What information does this marketing campaign give you about overall marketing management at this organization?

Support your discussion with research.

Reference no: EM13908874

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