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How was huawei able to achieve such success

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Reference no: EM133581759

Questions:

1. How was Huawei able to achieve such success in the telecommunications equipment (B2B) market in China and globally in such a short time?

2. Did it make sense for Huawei to move into the handset market?

3. How does Huawei score on the customer-based brand equity (CBBE) tracking instrument in the smartphone category?

4. What does the Huawei brand stand for? Is it convincing?

5. Would you have used Huawei as a brand name for international expansion? Why do you think they did it?

6. What is your take on the political resistance Huawei is facing in Western countries? Is it fair or a guise for protectionism?

7. Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis on Huawei. Which recommendations do you have to improve its prospects?

Reference no: EM133581759

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