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How was after pay different to previous buy now pay later

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Reference no: EM133575158

Question: Timing of Entry The case identifies Pay's first mover status in the Australian buy now pay later (BNPL) market.

a. How was After Pay different to previous buy now pay later products in Australia, to be called a first mover?

b. What are the advantages for After Pay to be a first mover, what are the disadvantages?

c. Is After Pay able to maintain its competitive advantage from fast followers or do fast followers have an advantage over After Pay?

 

 

Reference no: EM133575158

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