How verification of results is achieved and fraud mitigated

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Reference no: EM133631882

Problem: You will see 4 variables that may confuse you. And here is a more detailed explanation Influencing (A9): "How the Channel influences purchasers and opinion leaders." Association (A10): "Why consumers like to be associated with certain brands." Transaction Efficiency (A11): "How transaction efficiency is achieved, using the advertisement." Verification of Results (A12): "How verification of results (advertisement effectiveness measurement) is achieved and fraud mitigated."

Reference no: EM133631882

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