How valuable is a highly satisfied customer to starbucks

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Reference no: EM131800355

More specifically, utilizing the service profit chain, as a lens,

a. Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this customer is highly satisfied?

b. How valuable is a highly satisfied customer to Starbucks?

c. Should Starbucks make the $40 million investment in labor in the stores?

Reference no: EM131800355

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