Reference no: EM133224064

Assignment:

1. Objectives:

• Inform, Persuade, or Remind?
• Product, Institutional, Pioneering, Competitive, or Reminder?

2. Product Life Cycle Implications: Which stage is your product in and how will this affect your decisions in promotion? Use the textbook chart to identify what they should be doing during this stage in terms of promotion only.

• Introduction:
• Growth:
• Maturity:
• Decline:

3. Personal Selling (is there a personal sales force, how does it get on shelf in retail, etc.)

4. Advertising: Which Media Choices does your chosen company use for the product (go through each one and explain all that apply):

• Television, Cable, Streaming Services:
• Newspaper:
• Direct Mail:
• Radio:
• Interactive/Social Media:
• Magazine:
• Outdoor:

5. Sales Promotion: (How does your company use sales promotion to gain attention for your product?)

• Examples of Sales Promotion (Displays, Trade Shows, Coupons, Contests, Samples, Premiums, Product Demonstrations...)
• Sponsorships (Athletes, Celebrities, Influencers, Events, Olympics, etc.)
• Use of Product Placement in Movies/TV/Music/Books:

6. Publicity (What publicity vehicles are used to gain attention for your product?)

7. Examples of publicity that your company uses.

I am doing the research on Lululemon. I'm not ensure sure where to begin.