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Discussion board will focus on how use market research to help differentiate their brands. Read an article from the Forrester Blog to gain a deeper understanding of market research and how it is being used to guide today's businesses.
Read one of the market research posts found on the Forrester Bloghttps://blogs.forrester.com/market_insightsand provide an overview of the research and discuss the specific market research findings highlighting significant data.
Read the Porsche case provided in the course materials section and describe the company's history, products, and major competitors in a paragraph or two
Explain Project Management- identify factors that contribute to project success or failure and include recommendations as appropriate
Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L ..
Explain why setting goals and developing formalized selling plans are represented as key requirements for success in selling
Describe the five-stage purchase decision process for a typical Groupon user. What are the possible psychological and sociological influences on the Groupon consumer purchase decision process?
Imagine that you are a marketing research assistant for this company and that you're planning a social media research study.
Determine the direct impact of marketing for the health care provider you selected. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Write a paper of no more than 700 words explaining how some of the marketing concepts found in this week's readings may be related to your chosen organization, specifically - What areas of the external environment, e.g. within the cultural, demogr..
write a 750- to 1000-word paper in which you identify your favorite brand and explain why it is your favorite. in the
What is a Marketing Channel? the origin, evolution over time from when Toros began 1919 to now, Describe Digital Web based marketing channels
Explain E-business has affected your selected organization's busines and Select an organization that started as a brick and mortar business and is now engaged in e-business
Explain Virtualization Technology and IT Development and What planning methods would you use to develop e-busines
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