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Case: How Uber Makes and Loses Money
In analyzing the above Case you should address the following Discussion Questions:
1) How is Uber performing? What are the most important KPIs (key performance indicators) to evaluate the company? How is the company adding value to drivers and riders? Is the business sustainable? What are the main risk factors?
2) What is the new market entry strategy of Uber? What are the advantages of international expansion? What are the main obstacles?
3) Put yourself in the shoes of Uber CEO. What are ideal Asian cities to enter? Argue why.
Discuss and Elaborate the above Discussion Questions based on the Case by providing reasons to support your argument.
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