Reference no: EM133100417

Ts. Areef, a Technologist at Campus Corporation, has just completed a new design for a future car that incorporated the elements of sustainability. During the general board meeting with the shareholders, he announced that the new car development project would yield higher income to the group of companies. The new product appeals to the environmental- friendly concept, which will utilize fewer materials, high efficiency of low energy consumption and zero-emission of greenhouse gases. The new car will also introduce the technology of touch screens for auto-driving and intelligent safety systems.

However, the board of directors is skeptical about the possibilities of the new design to become the next dominant design in the automobile industry. Becoming de facto standard is indeed a privilege to the group of companies. The new car development will need a considerable amount of capital for infrastructure and new equipment. Developing a new product is expensive, time-consuming and extremely risky. In addition, the market is unpredictable. The shareholders are reluctant to approve his proposal. He seeks your advice on how would he be able to convince the shareholders and proceed with the project to produce the new eco-friendly car design.

a) In relation to the case, propose a way of how Ts Areef can maximize fit with customer requirements.

b) Advice Ts Areef on the way he may construct the product development teams. Justify your project team proposal.