How trends reflecting changes in consumers'' cultural values

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Reference no: EM13217110

Why should companies scan the environment for trends reflecting changes in consumers' cultural values?

Because core beliefs and values are resistant to change and thus form reliable predictors.

Because cultural values reveal important intelligence for strategic decision makers.

Because competitors share product information through online websites, which requires monitoring.

Because purchasing behavior typically reflects individuals' cultural values.

Reference no: EM13217110

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