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How trek develop relationships toward greater profitability

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Reference no: EM132663072

Question 1: Why does a B2B organization work within a more complex buying process? Evaluate Trek's buying process to support your answer.

Question 2: Who are the stakeholders, and how should Trek develop and maintain these relationships toward greater profitability within the organization? Include an explanation around the importance of these relationships.

Question 3: Discuss any issues Trek has faced when utilizing marketing strategies. Recommend a course of action for the future based on your research.

Attachment:- B2B.zip

Reference no: EM132663072

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