Reference no: EM133150730

CH 16 is all about Integrating Wireless Technology

How Today's Technology Is Used in Business to Communicate in Business. 

Mobile marketing is a growing area that is of particular interest to small businesses trying to reach local customers.

Many of the benefits of using mobile technology center around improving communication. Cell phones keep businesses and employees connected with each other and customers both at the office or on vacation. It gives individuals the ability to communicate instantly and respond quickly to business situations. Laptops have become powerful computing devices that offer access to all of the applications needed to run a business, including accounting software, a Web browser or a database program. Mobile marketing reaches new and existing customers through a direct channel that helps with sending out special offers and tracking responses.

Explore:

• Again the focus is on content, clarity, brevity & depth in your analysis
• Select a company that uses this to enhance customer experience
• Explore application based on the chart - Figure 16.10
• Show your understanding of the chapter concepts - GPS & GIS
• Discuss benefits of Business Mobility
• Point others to some interesting sites to learn more about what you are presenting
• Again the focus is on content, clarity, brevity & depth in your analysis