Reference no: EM133161747

The Genius Bar is a tech support service provided by Apple Incorporation inside Apple stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced. Many of the services are provided for free, regardless of the product's warranty status. For problems that require repairs to hardware, most of the work can be completed on-site, while customers wait. Knowing that if something goes wrong with the product when you buy a product, that you can get help with repairs and usually for free is definitely an added value. Having services like this shows customers that Apple really cares and believes in their products quality, which makes customers more likely to want to purchase their products and feel like they made a wise purchase.

Apple is best known for its excellent customer service. Customers are welcome to call and make an appointment to talk to a professional on how to use the product they purchased. this service adds value to their products because they're offering a service where a person can get one on one professional help which helps develop positive relationships with their customers. Not a lot of companies are like that so when a company is making that effort and putting out that extra help its always noticed and valued.