How to use both strategies to sell doves new detergent

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Case: You are creating a promotional program for a new clothing detergent from Dove that is 100% biodegradable. The detergent sells at the big four grocery retailers in Canada - Fortino's, Loblaws, No Frills and Sobeys. Consider a mix of strategies to determine to select the most effective choices.

Question 1: Describe the differences between a "push" marketing strategy and a "pull" marketing strategy.

Question 2: Briefly outline how to use both strategies to sell Dove's new detergent.

Question 3: Identify the product life cycle stage for the detergent and the most likely communications goal.

Reference no: EM133343789

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