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How to sustain market leadership

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Reference no: EM131487847

Assume you are a leading clothing manufacturer in the USA. In recent times, there has been much price undercutting from competitors, and as a result, your market share is on the decline. 100% of your goods are made by a factory in a developing country. How would you advise top management with regards to:

  • How to sustain market leadership.
  • Whether to bring back some of the manufacturing to the USA.

Reference no: EM131487847

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