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How to successfully get customers to pay more for products

Assignment Help Marketing Management
Reference no: EM132097527

Question: Pricing

Read this week's required article: "How Companies Can Get Smart About Raising Prices".

In a three- to four-page paper (not including the title and reference pages).

• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper

1. Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style.

2. Must include a separate title page with the following:

a. Title of paper

b. Student's name

c. Course name and number

d. Instructor's name

e. Date submitted

3. Must use at least three scholarly sources, one of which must be peer reviewed.

4. Must document all sources in APA style.

5. Must include a separate references page that is formatted according to APA style.

Reference no: EM132097527

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