How to select an effective line of business

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Reference no: EM132111420

For this discussion, please visit the University's Library databases or select a recognized business publication such as Forbes, Business Week, Harvard Business Review, Entrepreneur, and so forth.

Select an article addressing the use of generic strategies in achieving competitive advantage; how to select an effective "line of business"; "grand" (operational) strategy; the concept and use of the "Blue Ocean" strategy; or another topic that relates to these ideas and this week's Learning Objectives.

For example, you could explore topics such as strategic group mapping; evaluating the use of various competitive strategies; the connection between generic and "grand" or "line-of-business" strategies; etc.

Following APA style and formatting guidelines, summarize the article into approximately 350 words (DO NOT copy the article), and explain the knowledge you gained from it. Include a link to the original article so your colleagues can read it.

Reference no: EM132111420

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