How to score a marketing mix for any product

Assignment Help Marketing Management

Reference no: EM133230947

Assignment:

Topic Part A: Your Motto

Many companies have slogans or "mottos" that reflect their values. For example, McDonald's® uses the slogan "Have you had your break today?" Ford Motor Company® uses the slogan "Go Further." Provide a motto that you feel reflects your values.

What is your slogan or motto? pick a original slogan to describe yourself and share it with the class along with your introduction.

-After you post your introduction and motto, take time to review the responses of your classmates and provide your feedback to at least two classmates' posts.

-To obtain full credit, you must answer the available question as thoroughly as possible.

-Your answer should be thoughtful and composed using complete sentences.

-Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.

Topic Part B: Your Marketing Mix

Next, watch the following video podcast on how to score a marketing mix for any product.

Now it is your turn. After watching the video, use the same process in the video to evaluate a good or service you purchased in the last several weeks. Score all four elements of the marketing mix (product, price, promotion, and place) on a scale of 1 to 5, with 1 representing the lowest score and 5 the highest score. What recommendations would you give to get the mix to a 5 rating for each element? Post your evaluation of the good or service to the discussion area. Your checklist should include the following:

The name of your product you are evaluating.
A total score and average of your marketing mix (Total score/4).
Good or service score
Price of product and score
Promotion of product and score
Place of product and score
Provide an explanation of your results

Reference no: EM133230947

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