How to resolve post-purchase dissonance

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Reference no: EM1366453

How to Resolve Post-Purchase Dissonance

Ted Johnson has just purchased a 42" plasma TV from Circuit City. What are the possible areas where Ted might experience post-purchase dissonance? How can Circuit City (retailer) help reduce Ted's dissonance? What can the manufacturer of the TV do to help reduce Ted's dissonance?

Reference no: EM1366453

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