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Homework: Consumer Behavior & Competitive Insights
Overview
Consumer Behavior (CB) is the "psychology" of marketing. One definition of a Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Studying consumer behavior is important because marketers need to understand what influences are associated with consumers' buying decisions.
Instructions
This Promotions Project: Consumer Behavior and Competitive Insights Homework is all about developing a better understanding of CB theory as it helps marketers decide how to present their products in a way that generates maximum impact with customers and consumers.
In addition, a better understanding of CB theory helps marketers reach and engage consumers and ultimately convert them into customers.
Research Questions for the Promotions Project: Consumer Behavior and Competitive Insights Homework: Instructions for the homework will be uploaded.
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