Reference no: EM132206606
Question: Brand Voice Guideline.
For this assignment, students will select a luxury brand for which they will produce the necessary brand voice guidelines. The information below provides instructions for preparing report.
Brand Voice Guideline: students will identify and interpret the (1) brand personality and (2) visual style. The investigation should include the name, logo, slogan/taglines, colors, images and other elements that characterize the brand in the marketplace. Students should think about how to creatively use the limited space allotted for communicating the Brand Voice Guidelines. Follow examples as a template for this assignment.
2-3 Page Visual PDF
An appendix containing summary descriptive or visual content is permitted. (5-page max)
DUE DATE 14th of October
Outline of Brand Voice Guidelines
Front/Cover Page
Table of Content
Introduction - Defining the Brand
Visual Identity â€" Logo
Brand Elements
Digital
Printed
Property Collateral
Final Thought
Brand voice management: it is a written document that outlines the name, logo, visual style of the brand and communicates concise parameters about how to present and speak about the brand. When properly designed, this document will be used to mitigate marketing practices that confuse brand meaning and undermine brand consistency.
Students should think about how to creatively create a Brand Voice Guidelines.