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Question: 1. A test of television advertising effectiveness performed by Behavior Scan will cost you, as brand manager of a new brand of cereal, over $250,000. Why might this be a prudent investment in comparison to spending $50,000 to perform an awareness study?
2. Assume that several years from now, after you have graduated college and begun a career, you open your mail one day and find a letter from Information Resources Inc. (IRI) requesting you to become a Behavior Scan panel member. Would you have any reservations about agreeing to do this? Assume that the letter is from ACNielsen, instead of IRI, requesting your participation in Scan Track. What would be your reservations, if any, in this case?
Explain Marketing elements to a new product and Identification of the elements of the modern marketing system as the relate to your product
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Across the globe there is a growing demand for free mobile phone content, mainly in the form of apps. In turn, this is having a marked influence on mobile.
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Highlight the benefits of the Internet in terms of branding and relationships, illustrating with pertinent examples.- Briefly explain IMC in relation to the Internet.
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