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How to organise apmc channel strategy

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Reference no: EM133605552

Question: Developing a means to access your chosen market is a critical part of all types of marketing. Business marketing acknowledges the importance of the marketing channel (or supply chain) in making marketing decisions. In your APMC report you made a series of decisions about how to organise APMC's channel strategy:

  • Different market segments may differ in their channel needs. Describe at least FOUR such differences for any two market segments, using examples from your APMC report.

 

Reference no: EM133605552

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