How to modify marketing strategy to align with the objective

Assignment Help Marketing Management

Reference no: EM133724229

1. Learning Outcomes Upon successful completion of this assignment, the student will demonstrate ability to:

LO5. Evaluate strategies for developing new and modified products in response to changing market conditions.

TASK:

Review the United Nations' 17 major goals of sustainable development and write an article in which you will discuss how Canadian businesses can modify their marketing strategy, especially in their new product launch/development. Choose ONE goal from the list and discuss how marketers can align their marketing strategy with the goal.

You will begin by providing sufficient information and data on the relevance of the chosen goal and phenomenon related to this goal in the Canadian market, and later you will discuss the impact of this goal on the marketing strategy for companies who are going to be impacted by this phenomenon, and finally, you will suggest ideas on how to modify marketing strategy to align with the objectives of the chosen goal. Review the article 7 Ways to Align Climate Strategy with Digital Marketing Strategy for a sample.

Your article must demonstrate advanced abilities in research and critical thinking. Articles without credible citations and references will not be accepted. Articles that only present facts and narrate other works without critical analysis and discussion will also be considered incomplete.

3. LOGISTICS AND FORMATTING:

- The final submission of this assignment is a Word Document, with a maximum of 10 pages (including covers and references) finished with Times New Roman font size 12 and 1.5 spacing.

- You must write an original article and not a summary or a derivation of previously published articles, use existing literature only to support your arguments and discussions.

- Use MLA guidelines to cite your research when necessary: "In-text citations" in the report and a "Works Cited" page at the end of your report.

Reference no: EM133724229

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