How to minimize the cost of completing the survey

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For a telephone survey, a marketing research group needs to contact at least 600 wives, 480 husbands, 400 single adult makes, and 440 single adult females. It costs $3 to make a daytime call and because of higher labor costs) $5 to make an evening call. For example, 30% of all daytime calls are answered by a wife. 15% of all evening calls are answered by a single male, and 40% of all daytime calls are not answered at all. Due to limited staff, at most 40% of all phone calls can be evening calls.

(a) Determine how to minimize the cost of completing the survey.

Reference no: EM132839532

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