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How to integrate social media activities in global marketing

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Reference no: EM132257930

Case Assignment -

Case - Soft Drinks in the Global Social Media Space

Questions -

Having studied these cases, Peter Read felt that he had more questions than answers. His most important concern was the risks associated with these different approaches to social media communications. He wrote down a few of his concerns:

1. What risks were these brands taking when signing up for their social media campaigns? What went wrong or could have gone wrong -

a. in the allocation of budgets?

b. in changing the brand's meaning?

2. What was the role of content and how much control did the companies have over it in their social media campaigns? Should the brand control the content, or should it take the risk of letting consumers (fans) drive its development/evolution?

3. To what extent should financial deals and promotions be part of a social media campaign?

4. How to integrate social media activities in the global marketing communications strategy?

Attachment:- Case.rar

Reference no: EM132257930

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