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How to improve vaseline performance

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Reference no: EM132076001

Vaseline, the world's most famous -- and priciest -- brand of petroleum jelly, wants to improve its financial performance (i.e. revenue and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline's performance? Think creatively about what possible marketing strategies would accomplish the goals! write two paragraphs with two APA references

Reference no: EM132076001

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