How to hit and identify your target markets consumer

Assignment Help Marketing Management

Reference no: EM133199150

Discussion Post: Marketing Plan

The point of this plan is to come with a new product, service and convince the management and /or owners that they should adopt your new idea and put into action.

I. Situation analysis: What is your idea, how can it benefit the firm and society.

II. Internal Environment: Mission Statement Current Markets Customer Sales (layout of salesforce) Distribution (how do you get the product out.)

III. External Environment: Your competition Economic conditions Technology environment Political climate Sociocultural trends

IV. SWOT Analysis: Strengths Weaknesses Opportunities Threats

V. Marketing Objectives: Where and how far do you want to go?

VI. Marketing Strategies: How to hit and identify your target markets- Consumer? Organizational?

VII. Positioning your product Where does it fit in? How is it to be placed? -upscale, mid-priced or low priced

VIII. Product Strategies: How many channels or product lines? One or multiple brands

IX. Pricing: How will you price your product-Straight markup. Skimming, penetration

X. Promotion: How will you get your product known? What channels will you use?

XI. Supply Chain: Where do you get your raw materials, supplies from?

XII. Measurement and Control: How will you gauge the success of your venture?

Reference no: EM133199150

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