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Brand personality
Question 1: participate here in the blog about brand personalities. Who does it better?
Question 2: Post advertisements from two competitors demonstrating how they use brand personality DIFFERENTLY. This is not as easy as it sounds - make sure you understand the concept of brand personality and typical dimensions companies use. Sometimes competitors try to emulate one another (don't pick these!).
Question 3: For your examples, with which personality do you most identify? Do you also prefer that product? Do you have suggestions for one or both of the brands about how to further develop a 'personality'?
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