How to establish a channel structure in india

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Reference no: EM133295883

Assignment:

1) What channel alignment constraints face d.light as it thinks about how to establish a channel structure in India? List and describe any legal, environmental, and managerial constraints.

2) For rural consumers in India, discuss how these channel alignment constraints lead to demand-side misalignments if the company sells through the:

a) Rural entrepreneur channel, and link these misalignments to constraints (legal and/or environmental and/or managerial).

b) Village retailer channel, and link these misalignments to constraints (legal and/or environmental and/or managerial).

c) Centralized shops channel, and link these misalignments to constraints (legal and/or environmental and/or managerial).

d) Conclude from this analysis what d.light's channel structure should be. Which route(s) to market should be its highest priority? Why?

3) Using the figures in the case, can d.light "do well" (i.e. be profitable) as well as "do good" (i.e. improve lighting access for the rural poor in India) with the cost structure and current personnel and overhead investments in place in India? Use the figures from the case to defend your answer and assume for this analysis that the cost/investments permit the channel strategy you chose in Question 2d.

Reference no: EM133295883

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